The Bachelor of Business Administration (B.B.A) is a prestigious undergraduate program designed to equip students with core knowledge and skills in business and management. This 4-year program, structured strong foundation in areas like finance, marketing, human resource management, operations, entrepreneurship, and organizational behavior.
Throughout the course, students are introduced to real-world business problems through case studies, business simulations, role-plays, and project-based assignments. Subjects include Principles of Management, Business Law, Financial Accounting, Marketing Management, Business Economics, and Business Communication. Soft skills such as leadership, team management, and negotiation are also emphasized.
The B.B.A program at Gayathri Degree College is designed to bridge the gap between theory and practical business understanding. Workshops, guest lectures from industry experts, and company visits are integral parts of the learning process. Digital skills like Excel, presentation techniques, data analytics basics, and exposure to business software are added advantages.
This program is ideal for students aspiring to build a career in the corporate world, start-ups, family businesses, or those planning to pursue higher studies like an MBA or PGDM.
10+2 or equivalent (any stream)
Upon graduation, students can work as Business Executives, Marketing Analysts, HR Officers, Sales Managers, and Entrepreneurs. Many also pursue M.B.A or PGDM to further specialize in areas like Finance, International Business, or Digital Marketing. B.B.A graduates are sought after in sectors such as banking, retail, consultancy, IT, and public administration.